12% of online holiday shoppers have experienced fraud


A total of 12% of online shoppers have been victims of fraud during the 2020 holiday shopping season, according to The 2021 Holiday Shopping Outlook, a PYMNTS and Kount collaboration that surveyed more than 3,600 consumers.

But that figure actually masks a more serious problem, as research has found that certain ages and income levels of consumers are significantly more likely than others to be victims of fraud. It’s a reality that, unsurprisingly, has a healing effect that has left many consumers concerned about fraud during the holiday shopping season of 2021.

To better understand consumer buying preferences, PYMNTS has categorized online vacation shoppers into four categories: hard to please; focused on convenience; practice-oriented; and seeking advice.

Among all consumers who have been victims of fraud, buyers seeking advice had the highest incidences, with 29% of them reporting they have been the victim of fraud twice and 8% reporting that they have experienced it more than two times. times.

The other three personality groups were less likely than the sample group to say they had been victims of fraud either twice or more than twice. In fact, none of the practicality-conscious buyers reported having experienced it more than twice.

While shoppers seeking advice had the highest incidences of fraud, they are not the group of personalities most concerned about fraud during the holiday shopping season of 2021. Instead, this place doesn’t ° 1 is occupied by hard-to-please buyers, 100% of whom say they have concerns about fraud. Buyers seeking advice are ranked second, with 39% reporting concerns.

The other two characters were much less worried. Only 9% of convenience shoppers and less than 1% of convenience shoppers said they had concerns about fraud.



On: It’s almost time for the holiday shopping season, and nearly 90% of US consumers plan to do at least some of their purchases online, up 13% from 2020. The 2021 Holiday Shopping Outlook, PYMNTS surveyed more than 3,600 consumers to find out more about what drives online sales this holiday season and the impact of product availability and personalized rewards on merchant preferences.

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