Hargreaves Lansdown Deploys HooYu and Equifax to Accelerate Customer Onboarding


Customer Onboarding and Know Your Client (KYC) Renowned technology company HooYu and leading global data, analytics and technology company Equifax, today announced that Hargreaves Lansdown (HL) has implemented the journey Integration KYC for HooYu and Equifax clients.

The business relationship serves to create a faster, frictionless method of identity verification for HL customers.

The new customer onboarding journey takes advantage of the latest KYC technologies, including authentication of identity documents and facial biometrics. HL customers can choose to use the HooYu digital journey which is faster than traditional paper methods.

HooYu is used in the customer verification journey as a cascading process after Equifax identity database verifications when HL needs more information to open an account for the first time as well as to the reverification procedures mandated by UK money laundering regulations.

Customers will be able to apply via their mobile device or desktop to upload proof of address, proof of identity and take a selfie – a journey that only takes a few minutes. HooYu will validate the evidence presented, verifying the security features of the identity documents and referring to the details of the client application.

Robert Fielder, Head of Control and Operational Risk at Hargreaves Lansdown, said: “At Hargreaves Lansdown, we have always been committed to providing clients with market-leading investment and savings tools in a way that makes them feel better. agrees. By integrating HooYu into our onboarding journey, we’ve added a new way that customers can easily create a digital account with us.

David Pope, Marketing Director of HooYu, added, “HooYu is dedicated to creating fast and frictionless customer onboarding journeys for every business while meeting KYC compliance obligations. The integration of HooYu into Hargreaves Lansdown gives clients a faster guided path through digital integration while helping them complete KYC tasks so they can start investing and saving faster and easier.

Geraint Rogers, Product Manager, Identity, Fraud and Financial Crime Compliance at Equifax UK, said: “At Equifax, we combine unique data, analytics and technologies to create information that drives decisions. Our partnership with HooYu combines traditional database verifications with a modern digital journey that deploys secondary KYC tools to ensure Hargreaves Lansdown can fully verify customer identity.

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