ICICI Bank launches a digital platform for the student ecosystem

Indian bank ICICI has launched a digital platform called Campus Power for students wishing to pursue higher education in India and abroad.

ICICI Bank launches Campus Power digital platform

The bank says Campus Power offers banking and value-added solutions on a single platform, eliminating the need to contact multiple stakeholders.

Users can access financial products according to their needs – from bank accounts, including overseas accounts, student loans and associated tax advantages, foreign exchange solutions, payment solutions, cards , other loans and investments.

The platform, available to everyone including other bank customers, also provides information related to pursuing higher education in India and in foreign countries including Canada, UK, Germany , the United States and Australia.

“We discovered from our research that students, their parents and institutions grapple with the challenge of interacting with multiple stakeholders to solve issues related to their higher education,” says Sudipta Roy, Head of Assets unsecured at ICICI Bank.

“This is gaining prominence with an increasing number of students opting for higher education in India and abroad. Therefore, we decided to launch ‘Campus Power’ to consolidate all education-related services under one roof,” he adds.

To complete the digital platform, ICICI Bank announces that it will set up eight branches across the country, with the first being set up at the Indian Institute of Technology (IIT), Kanpur.

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