Mastercard and Microsoft Co-Launch Enhanced Identity Solution to Combat Digital Fraud
Concept: Mastercard has partnered with Microsoft to enhance its Digital Transaction Insights (DTI) solution with next-generation authentication and real-time business intelligence capabilities. The duo aims to leverage the solution to improve customers’ online shopping experience and combat digital fraud.
Nature of the disturbance: Microsoft has integrated its Dynamics 365 Fraud Protection with Mastercard’s DTI to better enable real-time information sharing in an easily consumable and actionable format. Dynamics 365 Fraud Protection’s proprietary risk assessment leverages adaptive AI to aid in real-time fraud detection by identifying risky behavior across purchase, account, and store activities. DTI combines Mastercard’s network information with merchant data to confirm consumer identity. It provides financial institutions with the additional information needed to optimize their authorization decisions and approve more authentic transactions. DTI is enabled by EMV 3-D Secure (3DS) and Mastercard Identity Check, a global authentication solution based on the enhanced industry standard. Integrating the two technologies can enable issuers to improve their decision-making processes for authorizations, chargebacks, and refunds. It can also help organizations increase transaction acceptance rates with insights that can help them balance profitability and revenue opportunities against fraud losses and friction at checkout.
Outlook: First-party fraud is one of the growing types of digital fraud across the world where a legitimate purchase is made online but later challenged. Mastercard says integrating Microsoft’s Dynamics 365 Fraud Protection with its DTI solution can make decision-making easier for financial institutions and also helps them prevent digital fraud. It can also help retailers provide a frictionless shopping experience for customers and convert window shopping and price comparison visits into confirmed sales.